The Research Of Development Strategy For Minmetals Donier RV Co., Ltd.

China's Recreation Vehicle market is entering a new stage of development after experiencing a decade of slowly growing, but RV industry of China still has poorly performance because of small-scale, chaotic organization, lack of flexibility, weak adaptability, etc. As a new companies in RV market, Minmetals Donier RV Co., Ltd. takes great efforts to find the direction of development and improve its efficiency.This thesis focuses on the status of the RV market in China, and deeply analyses on the detailed internal and external environment of Minmetals Donier RV Co., Ltd. Based on the corporate mission and strategic objectives, the author proposes development strategies for enterprise, focusing on training by China's RV market, establishing the standard system of RV industry,constructing the supply chain management system, establishing the brand of Minmetals Donier RV Co., Ltd.,introduction and training to enhance personnel, increasing R & D investment, construction for development of the company's corporate culture, strengthening the information technology, and occupying leading position of the industry.Enterprise implementation of the strategy is a dynamic control process. The company must focus on taking possession of core-competitiveness to ensure the long-term sustainable development. The author hopes this article can give out some new understanding of strategic management and inspirations to the management of RV industry to better develop and improve China's RV market.