Study On DM Co.,Ltd's Marketing Strategy

Textile industry is traditionary industry of China, Which has characteristics as high labor-intensive,well earning foreign exchange through exports and heavy pollution.. With the changing macroeconomic environment, energy-saving environmental protection requirements and the Chinese government industrial policy support, China's textile industry experienced unprecedented opportunities and challenges.As a subsidiary of the textile industry, textile printing and dyeing auxiliary industry is also the challenges and opportunities coexist.With a booming textile industry, textile printing and dyeing auxiliary industry has a huge market, As the textile printing and dyeing auxiliary industry investment in small, high-profit features make the textile printing and dyeing auxiliary intense market competition,how large market in the textile industry on the cake competition will become a bigger knife in various textile auxiliaries business competitive objectives.DM Textile Auxiliaries Co., Ltd. After 20 years of development has become the industry leader, but in the fierce competition in the market also have a lot of pressure and a loss. Based on the DM Textile Auxiliaries Co., Ltd's marketing status, combined with marketing environment, the use of theoretical knowledge of marketing research and analysis of its marketing strategy, identify the problems and shortcomings, and improve and perfect the program are given. The results of this study not only for the DM to help the company's marketing strategy, while other textile printing and dyeing auxiliary enterprises have a certain reference value and practical significance.