Research On The Change Of Marketing Organization Of Xiaoshan Printing And Dyeing Enterprise

The printing and dyeing of xiao shan's enterprise is one of the local supporting industries. Author entered the company in 2006 began to carry and implement the marketing and organize the plan of transform, last 3 years. The author made the systematic analyzing andstuding to process of whole transform and summed up experience and lesson.Then summed up out the good route for the pinting and dyeing of xiao shan's enterprise. First,this article inside and outside to this enterprise the analysis is made in part environment and carried the marketing and organize the plan. Secondly, the author carried on and tailed the plan implement, the promotion of outstanding accomplishment of change comes evidence witness to transform the process from system of structural change. Third, the stress analysed the summary:how activate the marketing manage the organization and transform; how make a break-through the resistance of transform; labour power problem of resources;how give scope to the function of financial affairs, and so on. It supplied the tactics for the printing and dyeing of xiao shan's enterprise that the baffling problem meet in the process of transform for marketing and organize may consult. Finally, the author's root covers the vital experience and combine the printing and dyeing of xiao shan's enterprise characteristic of present conditions ,to to already enterprise in the transform will transform's direction of transform of putting forward feasibility.