A Study On Marketing Tactics Of Remittance Business In Dongguan Post Corp

With the progress of economic globalization being accelerated, the cash circulation in China becomes increasingly frequent, thus the business of remittance is becoming prosperous and involves every bank because of its high profits,It racks bankers brain how to hold even greater share in market of remittance business At present, not only the domestic banks are competing fiercly for it, but some foreign capital or the joint investment banks also follow up remittance business with rapid advance. Under these circumstances,, it is urgent for Dongguan post corporation to make long-term planning for remittance business development and enhance building brand of remittance expertBased on the study of present markets background, the content of the essay is organized as follows:Firstly, it comes circumstances analysis, SWOT analysis,the market demand analysis, the Dongguan postal remittance business management tactics analysis Secondly based on those analysis,, the author brings forward feasible marketing tactics, aiming at everlasting profits of postal remittance business. Finally the author hopes that the case study could be helpful to the development of Dongguan postal remittance business...