Research On Kingenta Stronghold Marketing Mode Based On Military Science Of Sun Zi

Abstract:Military Science of Sun Zi, is globally recognized as "military tactics classics" as well as important philosophical work. In modern times, marketing develops as a key emerging discipline, and many management theoreticians, entrepreneurs and marketing experts begin to realize that Military Science of Sun Zi contains abundant management and marketing philosophies and has significance in marketing,In combination with the actual situation of Kingenta Company, this paper attempts to preliminarily analyze the marketing philosophies in Military Science of Sun Zi, especially its guidance to the channel strategy and promotion strategy in marketing strategy 4P. In addition, on the basis of military theory and practice, the stronghold marketing mode in response to the "revolution in channel strategy and promotion strategy" is then put forward.This paper includes two parts:the first part states the research results achieved by domestic& foreign scholars and experts' on Military Science of Sun Zi and the guiding role that Military Science of Sun Zi plays in the marketing strategies adopted by modern enterprises; the second part discusses the Kingenta stronghold marketing mode which bases on Military Science of Sun Zi and includes the channel strategy and the research on promotion strategy.There are 16 tables and 34 articles referred to.