Commercial Banks Development Research In Tianjin

The Binhai new area is our third economic zone. Productivity will have a great development. In this process, commercial banks will get a huge market and development opportunities in Binhai. But now we still lack a financial development of Binhai area of comprehensive and thorough analysis. In view of this situation, the author uses the SWOT analysis, analyzes the strength(S), the weakness (W), the opportunity (O) and the threat (T) in developing of finance industry in Binhai area. Think that the development of finance in Binhai has strength in: Market space; Industrial clusters; policies; locations; Historical experience of development. Recognize that there still exists weakness of: the financial product homogeneity; Talent inferior. To find that we have opportunities in: the financial market potential of Binhai economic development; development opportunity caused by the financial crisis. Anticipate threats from :the influx of foreign Banks; construction of Beijing international finance center; financial risks in financial innovation. Finally, according to the above analysis, I suggest that in Binhai finance construction should be paid attention to in the: Mixed-business management and the cooperation between bank and insurance will be the first step.to establish and perfect the offshore financial markets; bank marketing strategy innovation.