Research Of Implementation Measures On Chain Marketing Service Projects In HA Insurance Company

In the modern market environment and technological environment, the marketing system has become the insurance companies in the competition winning the important part approaches, but, at present China's insurance market is in its infancy, lagging marketing concepts, marketing, non-standard, the service is not in place and so on to some extent as a constraint to the development of China's insurance industry bottlenecks.My insurance marketing system currently in place by the American International Assurance Company of elitist individuals transformed into mass marketing channels of Personal Marketing Channel. The model in the market share once the occupation has played a positive role, but to the entire community awareness of insurance. But as the insurance industry, insurance market faced increasing competition homogeneity, declining effectiveness of conventional business difficulties, mass-personal marketing channel model also highlights the shortcomings of the growing insurance companies in order to continue to profit, we must expand new marketing channels, be sure to look for other ways to conduct business transformation. The implementation of chain marketing services Insurance marketing strategy innovation, a key step is the use of innovative thinking to solve the insurance of a creative enterprise development can stimulate China's potential demand for insurance, the insurance companies to promote healthy and orderly development, is also to be of national insurance face and solve one of the important issues.In this paper, HA Insurance Company, for example, property insurance companies from the reality of HA proceeding in the system, value chain theory, the value of thinking under the guidance of insurance companies for the development of the chain for sales and service mode has been studied and follow the science, dynamic, hierarchical principle, the establishment of a representative and completeness of the comprehensive evaluation index system, chain marketing services to the insurance companies a comprehensive evaluation model, to achieve qualitative and quantitative analysis, theory has sought to the innovation. Insurance companies on how to further improve the security chain marketing service model proposed countermeasures and suggestions, highly targeted, there is a very important practical significance.