Analysis And Research On Locating And Optimizing Of The Bank Branches

Along with the rapid development of our country's economy in recent years,and the financial market opening,the competition between the bank become more and more fiercely.The bank's competition in the final analysis is the competition in bank branch, having large scale of network number not only reflect the strength of bank,but also is the need of the competition between banks.Commercial banks are mostly increasing the number of node in recent years,in the end of 2008,the four major state-owned bank branch extend 2242 homes.However many commercial Banks of the network's construction present repeatability and blindness.Most of the bank is constructed by administrative decision points,but ignore the market role of law that result in bad outstanding achievement of the banks.How to optimize the bank's network layout and accelerate transformation,giving full play to the network marketing,has become the bank emergent problem facing the competition requirements for its development and future challenges.This thesis proceed with the analysis of G bank's branches in Urumqi,finding out the internal and external factors which affect the bank to choose place and establishing the theory and technology foundation.This thesis absorb the experience of our country and international model in choose places,and is guided with minimum cost model principle,principle of benefit maximization,supply and demand for guiding principle,point out the problems of the G bank in Urumqi,for example,lacking scientific,press outlets have obvious signs, some place have to many banks,the competition between the bank become more and more fierce and so on.This thesis analysis the feasibility of the place where the bank want to put and research the trend of place chosen in the market system, and using the method of Analytical Hierarchy Process to evaluate and optimize the existed bank.