The Research On The Development Of Ice-snow Tourism In Urumqi

Recent years,the ice-snow tourism as an emerging traveling activity,has already obtained quick development in our country,and demonstrated its unique charm in the tourism market.The overseas ice-snow tourism development mainly concentrates on North America and Europe,which are "the heaven"of the global skiing tourist,and the model of ice-snow tourism development; The development of Chinese ice-snow tourism areas concentrate on northeast,and Heilongjiang is the core.Recently,North of China,Northwest,Southwest also has developed the ice-snow tourism,gradually formed the widespread situation and the temperature of winter tourism market rapidly rise.Recent years, with the attention of ice snow tour rises, ice-snow tour of Urumqi developed steadily.Xinjiang has a long season of winter and snowfall has been thick,temperature be comparatively comfortable relative to northeast,,all of these are advantages to develop the winter tour of Urumqi,also has huge development potentials.It will make full use of ice-snow resources of Xinjiang, narrow the gap between the peak season and off-season.The article consists of four parts,and it can be concluded as follow:Firstly,on the base of research on the development of ice-snow tourism at home and abroad, the article made a summary of the situation on the basis of the new research findings and the development phases.Secondly, beginning with the analysis of ice-snow tourism resources,this article proposed ice-snow tourism conception and its characteristics.Then the paragraph analyzed the relationship among the ice-snow tourism,the sports tourism,and the winter tourism,at last it explained the vital significance of ice-snow tourism development.Thirdly,after the analysis of the ice-snow tourism development conditions and the investigation of the realistic tourist market, the paragraph posed the problems and insufficiencies at present.At last, the major contents of article disscussed the development of ice-snow tourism in Urumq,it contained the market development,the products development,brand-design.Later judging by certain principle, suggest that the ice-snow tourism development strategies in Urumqi.