Research On The Development Of Chengkou’s Tourism Dominated By Experience Economy

With the growth of mass tourism development, more and more tourists are no longersatisfied with the quick travel mode, and instead, they start to pursue the experience intravelling process. As a result, the tourism study under the perspective of experience economygradually becomes a hot issue in the current educational circle. Chengkou is located at thecenter zone of Daba Mountain. During recent years, its tourism economy is developingrapidly. The author aims at analyzing how to develop Chengkou’s tourism under thedomination of experience economy.Based on the domestic and foreign studies, the development of tourism experienceeconomy in Chengkou is analyzed with the document analysis method, field visit method andASEB analysis by taking the tourism experience economy, economic experience andecological tourism as the theoretical foundation. Firstly, the paper analyzes the background ofthe trend of Chengkou’s tourism development. Chengkou is located at one of the key areas ofChina’s ecological barriers, and is the most important ecological area of northeast region ofChongqing and Chongqing City. The paper uses ASEB analysis method to analyzedevelopment of Chengkou’s ecological tourism, and the result shows that the development ofChengkou’s ecological tourism has certain advantages, but the ecological bright spots are notoutstanding or very famous, and single ecological tourism development have certain problems,which decide the direction of Chengkou’s tourism development dominated by experienceeconomy: use ecological environment as base, utilize ecological experience development ascore, and combine regional culture and fashion culture, which integrate ecological experience,characteristic experience and fashion expense and realize all-round development ofChengkou’s tourism. The experience economy of Chengkou’s tourism has three goals: protectecological environment and realize ecological experience value; integrate tourism resourceand develop tourism economy; break through experience economy and stimulate regionaldevelopment. The key point of economy breakthrough is the selection of experience theme,planning of experience project and creation of experience atmosphere. Therefore, the authorrespectively starts with three key elements of economy breakthrough and uses four differenttourism destinations as examples to discuss the development modes of Chengkou’s experience economy led by four different resources.Seen from the theories, the development breakthroughs and development mode oftourism experience economy are studies from the perspective of ecological experience, whichenriches the research system of tourism experience economy to a certain extent. Practically, itwill be of certain guidance and reference significance for the development of tourismexperience economy and tourism industry in Chengkou.