| In the 20 years development of Chinese forest tourism the mainly product is sightseeing tour product. Along with social progress,this situation has not keep up with the pace of tourism development in China,and thus affects the sustainable development of forest tourism. At present,forest tourism is making transition from single sightseeing tour to the comprehensive form of sightseeing,leisure,vacation.How to accurately grasp the tourists requirements preference in the forest tourism is the foundation to develop a readily marketable forest tourism product,and is important significance for making decision of the tourism enterprise.However,in the present theoretical study of tourism,the area of forest vacation travel preferences research has been lacking. In view of practical problems in development of forest vacation tourism and insufficiency research on the preferences of forest vacation tourism,then had a motive for writing this article.This study based on the preference theory,attitude theory and motivation theory to make a mechanism model of the forest vacation tourism preference and made actual survey on forest vacation tourism preference in Chiupeng River scenic spot in Fujian Province.Use the quantitative statistical analysis to analysed the results,to obtain the relevant conclusions,and then test the reasonable of the forest vacation preference model.In the study content,the text is divided into six chapters.The first chapter is the introduction, proposed thesis research questions,explains the background and significance of research,full of clear ideas,methods and technical route,and related concepts are defined.The second chapter is literature review section.It is carried out with two studies of the preference of the forest vacation and the tourism preference to provide a theoretical basis for the topics. Chapter III of this study is the theoretical basis of this research.It described the theoretical travel preferences,attitudes,motivation theory and relevant content that is involved,Chapter IV apply the relevant theories to the study of forest vacation preference to,deduction of the preferred characteristics,object,influence factors and formation mechanism of the forest vacation preference.Chapter V is the empirical study of this research. Based on the case of the investigation of the tourists in Chiupeng River scenic spot in Fujian Province to investigate the basic situation of tourism,forest vacation tourists preference general situation and analyzes the personal factors and psychological factors on forest vacation preferences,which verifies the formation mechanism of forest resorts travel preferences reasonable.The sixth chapter is part of the conclusion,summarizes the main conclusions of the full text,shows the shortcomings of the Department in this study,innovations and look forward to the next step of research.To the research methods,as a whole the method which combining qualitative analysis with quantitative analysis was used in the study. Specifically,the questionnaire method and the interview menthod were used to gain the tourist data,and applied the the single factor variance analysis method to verify the personal factors and psychological factors whether the impact of forest vacation preferences.Based on the research results,this paper used the theoretical and empirical to take a deep research on the forest vacation preferences,the following preliminary conclusions:(1) the forest vacation preferences is the rezults of the tourists's understanding andevaluation of the forest tourism products;(2) tourists has a consistent focu on the preferences of a single forest vacation product;(3) cultural factors,social factors,personal factors,psychological factors are the formation of forest vacation preference factors. |
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