| How to build friendly-tourist destination, enhance the quality of tourist destinations, address various complex issues emerging in the process of tourist destination building so as to realize the sustainable development of tourism destination has been attached great importance by the government and scholars.2009 National Tourism Administration issued the "Outline of Tourism to enhance the quality of service (2009-2015)." Clearly outline the meaning and requirements of enhancing the quality of tourist destinations and constructing friendly-tourist destination in the future.The meaning of friendly-tourist destination is precisely defined and then the evaluation model of friendly-tourist destinations is built by the paper. And the evaluation model contains 4 level indicators,88 indicators in all.Among them the friendly-tourist destination, as the target level of resources, includes 5 level indicators:tourist destinations resources, tourism destination facilities, tourism destination management, destination environment, tourism destination stakeholdersTourist destination resources include 2 secondary indicators:comparative assessment and single resource evaluation; Tourism destination facilities include 3 secondary indicators:reception facilities, tourist destinations, infrastructure, public services and facilities. Tourism destination management includes 3 secondary indicators:image management, and standardize management, crisis management. Tourism destination environment includes 3 secondary indicators:socio-cultural environment, ecological environment, economic environment. Destination stakeholders include 6 secondary indicators:government, tourists, tourism staff, destination residents, tourism investors, interaction. Besides, precise mathematical empowerment of each index is given by the AHP, and ultimately the evaluation model of tourist destination is shaped. |
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