Film-based Tourism Destination Marketing Research

With economic development and social progress, people's consumption power is gradually increasing. For travel requirements are also increasingly diversified and personalization. In the 1980s, film-induced tourism has developed as a special travel form at first. A study found, while film works show beautiful natural scenery and the special local conditions to the audiences, attracting them to take to travel. Film as an active media mean and film works as major carrier of pop culture, in promotion of marketing, developing image and developing tourist products, to promote the tourist destinations are very important. From the world level, successful film works can travel the development of destination marketing. Many tourist destinations become population for publicity of the film works attracted many tourists. For our nation owning so many people, the market of film is big. Therefore, tourism market caused by the film work marketing promotion has tremendous potential.By the method of analysis and investigations, this article has tidied the related studies of concept of film travel and tourism destination, and the destination marketing, development five mode of travel: the developing scenic of tourism by film, shaping the theme by film, marketing activities of tourism by film, planning tour by film, and innovating product of tourism by film. This article also summarizes travel of film as a marketing tool of travel destination, with the characteristics of practical, easily to remember and psychological identity. Film-induced tourism can serve as a marketing tool of tourism destination, the reason is that the information of tourism destination by film works delivered is playing role. This article proposes a specific application form with the shooting of film works and the different stages of showing.Early in the 20th century 50's, as the very famous movie," Five Golden Flowers", Dali was known by many Chinese people. 2003, CCTV version of "The Semi-Gods and Semi-Devils" let people see the different attractive elegant demeanor. This research is based on Dali, which has beautiful natural scenery, colorful culture and customs, so many films and televisions, strong policy support, and excellent software and hardware conditions for tourism marketing campaign. By analyzing, we discovered that there are some problems, as follows, in the films and televisions for marketing tourism destination:the government doesn't fully realize that concept of tourism development by film and television products, the lack of great films and television programs, the lack of cultural connotations, no definitude topic and famous brand, requirement to more marketing & communication, the surrounding competition and so on. To resolve the above problem, we list some reliably effective way to marketing the tourism destination by the films and televisions. First, insist on the government-led; secondly, strengthening the tourism product development, especially film and television; thirdly, Construction of film tourism base; fourthly, build cultural tourism brand; fifthly, take more efforts to tourism marketing by film and television.