Supply Chain Partnership Problems And Solution

2008 U.S. sub prime mortgage crisis triggered a global economic crisis. Can be said that the global economy was a big test, in this context, the enterprise for supply chain management to a new level. Furthermore, market tightening and the exclusive, new challenges to enterprises. Meanwhile, fierce competition, but also in the supply chain competition. Business success depends largely on the cooperation between the supply chain process and the level of the level of cooperation.With supply chain relationship problem in Changchun Hella: the upstream business for the weakening of trust Hella, mainly in the absence of long-term cooperative relationship for almost one year term and 50% advances upstream business requirements, resulting in cash flow stress; downstream vehicle operations are a large group as there is no room for negotiation, there is a serious exploitation of relationships; even on the SAP system of internal controls, but no regular follow-up and effective maintenance, to be disabled; did not establish production and cut emergency-vehicle plant for the slow response, resulting in increased air cargo logistics costs have to or because of cuts caused by the inventory backlog; lower employee satisfaction, the enterprise trust fall; internal and external communication of information imbalance; management change frequently, severe brain drain.Through Supply Chain Partnership basic issues, such as: content and features, agency mechanisms and the formation of business partnerships in the drive and the supply chain at this stage of cooperation between enterprises of the study, using action research, supplemented investigation, literature and use data access method, field visit, and practical exercises and other research methods to explore how to solve the cooperation between Hella in the company's supply chain problems. How to improve their core competitiveness and continue to meet customer needs, and deep dissection of the supply chain interests and the interests of the allocation rules. Through a deep study of these issues and to interpret the many supply chain problems Hella in the theoretical background, combined with the theory of the way and time to solve the existing supply chain problems Hella. In this paper, Hella create high quality products, quality service, enhance brand awareness and increase investment in China; building supply chain enterprises in the trust mechanism; Think much of supply chain selection of enterprises for long-term cooperation oriented; Ensure "four streams" of the flow; improve downstream supply chain innovation mechanism of cooperation between enterprises; to establish a credit rating system; to establish supply chain constraints system among enterprises; establish performance evaluation system, such as strategy, from a management perspective Hella management tips level attention to companies in the supply chain relationship problems, and that Hella's management could use practical way to solve supply chain problems in the relationship, which improve enterprise's advantage in the competition.In addition, this research through practice, and further increased to optimize the supply chain level, in the concluding section from the four ways to optimize the supply chain of thoughts:1. Combined with large scale: to obtain scale advantages.2. Classification and Differentiation: Different types of business require different business strategy.3. Time optimization: reduce the link time and improve various aspects of time, minimizing wait.4. Information Sharing: the marketing link with the production processes of information sharing, the core enterprise information sharing with suppliers, from a shared long-term plans, medium-term planning to short-term program information, sharing of demand forecast information, to the operational details of the information sharing and so on, share information can facilitate business optimization.