| The publication of railway thematic maps involves two industries, one is the railway industry, the other is the map of the publishing industry. China Map Publishing companies are present in the key link into enterprises, railway has entered an unprecedented phase of rapid development in the context of this thematic map of the publication of the railway, the railway asked the one hand, grasp the professional information, on the other hand follow the law of maps published. Since the railway thematic maps across the two industries for a long time, the market has been the lack of geographical information to reflect the railway's books, the main purpose of this paper is to study the feasibility of publishing the railway thematic maps.In this paper, theory of value chain analysis of the major map publishing business, its operational mechanisms, management, business processes and organizational structures to analyze the focus of the map production processes, what are the weaknesses, some major aspects of its conduct in-depth analysis, find the compromised key thematic maps published by the proposed railway thematic map publishing business methods and gain a competitive edge to gain a basic path. Finally, the linear functions of the system based on the morphology of the vertical, horizontal leadership to increase the system, that is, matrix organization structure, the introduction of project management mechanisms and improve the organization's ability to adapt to the market, and eventually occupied the railway thematic maps that map segments market. |