DY Company's Strategy Management Research

As globalization of world economy brings both challenges and opportunities to companies, it has become critical for enterprises to establish the fight development strategy based on highly efficient resource allocation and operation and maximizing enterprise value through competitive strength in order to survive the volatile market situation.DY Company is a designed for individual research, integration and implementation of the world's top business strategy, marketing, human resources, financial management, product operations training in the fields of management consulting company. However, due to reasons of system, operation and management, it has come to a difficult situation in intense market competition.This paper presents a systematic, comprehensive and detailed analysis on the external environment(macro-environment and industry complex), internal environment (management, value chain)of DY company using several strategy analysis tools like PEST analysis, Potter five force analysis, SWOT analysis and value chain analysis, and comes up with a five-year strategic development goal and its competition strategy. In order to ensure effective implementation of this strategy, this paper also brought up constructive suggestions based on the study future organizational structure, human resource management, R&D management, corporate culture building, and financial management.This paper not only offered valuable ideas and methods which may help DY Company to institute its development strategy, but also discussed in detail the current situation of Chinese management industry and analyzed future development direction, and is of certain value and significance to the whole industry.