Research On The Development Strategy Of Anhui Huaihua Group Co., Ltd.

Anhui HuaiHua Group Co., Ltd was founded in the late 50s the last century, it was a state-owned coal-chemical industry. The past ten years, Company proceed step by step, and Gained rapid development, it has a good reputation and high visibility in the coal chemical industry. But over the past two years, with the adjustment of national industrial policy and the increasingly fierce market competition, and coupled with the impact of financial crisis, enterprise's development faces severe challenges. Over the past extensive corporate management style can not adapt to the new situation, only far-sighted strategic management thinking can enterprises to continue to develop.This paper first outlines the concept of corporate strategy in the part of summary of the theoretical, and described the nature and features of Enterprise Development Strategy. Clear Enterprise development strategy in which the level of strategic management, and introduced the appropriate research methods and strategic management process, and briefed three of today's most influential strategic management theory. Secondly, after analysis the development status and existing problems, then the enterprise in which the coal chemical industry, policy, economic, social, technological and other macro-environment are described, and further analysis of the coal chemical industry development status and product market environment. On this basis, using the "five forces" model and the external factors evaluation matrix of business is to analyze enterprises in the context of the industry and competitive position. Enable enterprises to compete more clearly understand the situation and their own position in the competition. After analysis Internal conditions of enterprises, using internal factors evaluation matrix of internal conditions of the enterprise can clear the advantages and disadvantages. Thirdly, on the basis of the analysis of the external environment, The use of SWOT matrix and SPACE Matrix combination of internal and external environment analysis, reached the enterprises should adopt a strategic choice. Finally, the paper made a strategic choice on the detailed implementation of the strategy put forward proposals.