Research On Information Integration In Enterprise Supply Chain

With the economic globalization, the competition internationalization and the universal application of IT technology developing in the world, the market resources combination has undergone dramatic changes. The direction of enterprise development is gradually transferred from one-way specialization to vertical and horizontal integration. Advantages of individual enterprises in competition have not been prominent anymore, and the mode of competition has been transferred from competition among enterprises to that among supply chains. A huge supply chain network is forming rapidly and the informationization of its management system is becoming more and more important. As one of the three major flows of supply chains, information flow serves as a bridge and means of control to supply chains. By using the Game theory in information economics, the traditional antagonistic relations between supply chain participants can be replaced with a dynamic alliance relationship that is customer-centric, efficient and quick responsive to the market therefore promotes the coordination of supply chain participants and achieves the information integration. Then form a supply chain management system sharing a common organizational goal and meanwhile using a proper Incentive Mechanism of Information Integration to ensure the information within the supply chain transfers accurately and smoothly and coordinate the relationship among supply chain participants. It's a zero-sum game becomes a long-term strategic partnership. To achieve a win-win situation, use the strategy of association between strong enterprises, and produce the competitive advantage of the supply chain.Through the research on information integration in enterprise supply chain, developing and perfecting the information management theory of enterprise supply chain, offsetting the shortage of current research. We will further understand the essence of information integration in enterprise supply chain and network characteristics, grasp the behavior characteristic of enterprise supply chain and form information strategic alliance of enterprise supply chain. The research supports correct decisions of members of enterprise supply chain, sequentially eliminate the 'Bullwhip Effect', the adverse selection and the immoral behavior caused by incomplete and asymmetric information. It is important theoretical and practical significance that realize real-time information transfer, correspond with the demand of market and consumers'growing individuality, promote industrial structure adjustment and optimization.Based on the enterprise supply chain operation mode and process as the main research object and from the study of information flow type and information transfer mode of enterprise supply chain, put forward the concept of information integration in enterprise supply chain. Through the analysis of its levels and elements, concludes the concept model of information integration in enterprise supply chain. This paper establishes game model of analysis for looking information integration in enterprise supply chain as an alliance and comparing the profit of whether information integration by assignment and simulation. Five study methods have been used in this paper, namely qualitative study, quantitative study, model study, documentation study, and case study. Contents of the paper are as follows:Part 1 combines the research background of supply chain information management put forward problem, then clarifies the purpose and content of studying. Thought, method and innovation are pointed out as well.Part 2 finds the research on information of supply chain focuses on supply chain information flow, information sharing, supply chain information integration and enterprise information architecture, etc. by reviewing related sino-foreign documentations, and the weak links are summarized. on the research.Part 3 adopts a step-by-step method to set forth some related theoretical background of information integration in enterprise supply chain according to the research topic. It first briefly introduces informationization of supply chain. Then illustrates the dynamics and uncertainty of enterprise supply chain. Thirdly demarcates the concept of information integration in enterprise supply chain and analyses the seven obstacles that influence the supply chain information integration. Finally expounds the information flow in supply chain, including type of information flow and four modes of information flow operation and their advantages and disadvantages. These have laid solid theoretical foundation for the study to come.Part 4 is model building and analysis of information integration in enterprise supply chain. It includes concept model and game theory model. To building the conceptual model that is based on elements and levels of information integration in enterprise supply chain. Elements include information type, function and information technology and incentive mechanism. Levels from scope, the breadth and depth of the three aspects of partition and analyzes the transformation of them. For achieving analysis of the game theory by Shapley value. It bases on building the cooperative game model of simple four levels supply chain comprise the supplier, manufacturers, distributors and retailers. Finally, this paper plans the evolution course of information integration in enterprise supply chain, and puts forward enterprise supply chain knowledge innovation framework.Part 5 takes the research on case studies by book industry as an example. Based on informatization of book industry, chooses two entity enterprise as the research object that Higher Education Press and Anhui Dao Hang Book Co., LTD. Descript business process with the implementation of LDS system and analyze the advantages and disadvantages. Finally demonstrate the change of benefit by assignment and simulation.Part 6 summarizes the whole paper, points out places for perfection and prospects for future study of information integration in enterprise supply chain.