Study On The Development Strategy Of Cartoon Industry In Hefei

The Chinese history of animation, which was created in the 1920s, has produced a lot of excellent animations and comic works till now. But with the development of market economy, the development of animation industry has not been synchronized with the speed of industrialization. As the rise of the animation in the United States, Japan and South Korea, our country was stimulated to begin to pay close attention to the development of animation industry. Although the cartoon industry in China started later, the state concerns about the value of the animation industry in the cultural and creative industries, and has recognized its great potential, so all levels of governments have introduced a series of animation development aid policies. In 2006, the State Council transmitted the Opinions on Promoting Chinese Cartoon Industry Development, then the Chinese animation industry obtained fastly development in the industralization road.As the famous historic city, Hefei, limited by the economic level, its animation industry has lagged behind the industry in Hangzhou, Shanghai and other developed cities. So the city government has published a series support policies in order to encourage Hefei local animation enterprises. The construction of national animation industry base, in Hefei High-tech Development Zone, is still in the forefront across the country. At the same time, Anhui Publishing Group, with the powerful publishing capabilities, has facilitated the publication of products for the local animation enterprises. Although the development level of Hefei animation industry is not at the forefront in the whole country, but it has several distinctive original animation businesses. As we all know, the originality, the vital force and the cornerstone of the development of animation industry, can reflect the overall development potential of Hefei animation enterprises.With the expansion of anime audience, the quantity and quality of the animation products continues to be expanded and enhanced, which is forced by the market. But the current output of the animation products in Heifei is far less than it in the developed areas, which cannot make any challenges for other domestic animation market. It is vital for the animation industry to form a competitive industrial chain. So the key problem for Hefei animation industry is how to promote the development of animation industry and outstand in it. While the prerequisite of the problem is to understand the general situation of the development of Hefei animation industry.The paper, through the deep investigation of the development of animation enterprises in Hefei and the related aid measures, such as publishing group, personnel training conditions and policy circumstances of the animation industry, defines the process of the development of animation industry in Hefei, tries to identify the problems and challenges what the animation industry face and finds some competitive measures to promote the further development of animation industry in Hefei.