Research On Cultural Tourism Development Of Wuhan From The Perspective Of Ecological Civilization

At present, the environment problem has been becoming more and more serious. Since December 2009, the World Climate Conference held in Copenhagen, Denmark, more and more countries have set goals to reduce the emission of carbon, which proves that industrial civilization will be replaced by ecological civilization. Ecological civilization is the sum of all the progresses which human creates under the discipline of man, nature and society's harmonious development. Tourism industry and cultural tourism have a good fit with ecological civilization. So, taking Wuhan as a case study, this paper focused on the issue of the development of cultural tourism products and green consumerism.Wuhan City is the center of Wuhan City Circle, which was formally approved by the national government as the comprehensive reforming and experimental area for"Two-based Society Construction". At the same time, Wuhan is the central city of mid-China, as well as a state historical and cultural city. So, taking Wuhan as the research object, this paper showed very strong representation and practical significance. Firstly, based on the comments of ecological civilization and the literature review of cultural tourism, the paper pointed out that the inbound cultural tourism research mainly focused on the development of cultural tourism resources, and there were few cultural tourism research papers from the perspective of ecological civilization. Then, this paper gave a brief introduction of Wuhan's geography, history, society-economy and tourism development, which is the basis of this research. After that, a detailed analysis of all the cultural tourism resources, including cultural relics, intangible cultural heritages, historical and cultural streets, museums, red-tourism resources etc, was put forward, the cluster analysis and tourist's perception analysis of such resources as well.The connotation of eco-civilization reflects the harmony of man and nature, man and man, man and society, as well as body and mind. Based on the cultural tourism resources of Wuhan and four kinds of harmony, seven cultural tourism product families were put forward in this paper: ecological culture product, three-kingdoms culture product, intimate friends culture product, red-culture product, science-education culture product, celebrity culture product and religious culture product, and each product family was given a detailed resource analysis, significance and developing idea.In the last part, taking the low-carbon tourism as the core, the paper discussed the issues of tourism green consumerism under the guidance of eco-civilization, in all the six parts of tourism industry, such as restaurants, hotels, transportations, attractions, commodities and entertainments. Finally, the paper gave a lot of specific measures in order to construct and cultivate the tourism eco-civilization in Wuhan.