Development And Design Of Tourist Souvenirs

The tourism market is developing rapidly in recent years, tourist souvenirs have become an important part of tourism activities in China. However, the current tourism souvenirs brand scarce and slow development seriously restricts the development of tourism market in Wuhan.In order to enrich the form and material carrier of Wuhan tourism souvenirs, Design Science, Tourism Psychology, Tourism Commodity Science, Brandology and Sociology applied to develop and design the tourist souvenirs. Based on the development situation of Wuhan tourism souvenirs, literature research, market survey, system analysis, induction and deduction method are adopted. The present situation and development trend of the existing tourist souvenirs is expounded in Wuhan, the characteristics of the existing tourism souvenirs, attributes, tourists buying behavior and motivation are analyze. Based on the investigation of natural cultural resources, the purpose of the tourists survey, tourism souvenirs creative design, tourism souvenirs brand design, the development process of tourism souvenir is proposed. Based on the development process of tourism souvenirs, the natural and cultural resources is integrated in Wuhan, the intention to purchase behavior of tourists is Investigate and analyze in Wuhan, a series of tourism souvenirs design and brand development about Wuhan is Carried out.Tourist souvenirs are the carrier of regional culture, also Interpreted and created the regional culture. It is a way to protect the culture of Wuhan by integrating culture into our daily life. With the changing times, celebrity allusions, historical legends, folk customs, traditional crafts and snacks will disappear in our life in Wuhan, It is a kind of method that putting them in the souvenir design can make culture live forever. Moreover, excellent tourist souvenirs not only can convey the local artistic features and cultural taste, but also create enormous economic benefits.