The Humanistic Concern Perspective Of The Tourist Services In Dujiang Weir

Modern tourist activity,fundamentally speaking,is a kind of cultural activity. Tourists hope to acquire the holy experience of health,freedom,self-fullfilment and self-enhancement .Dujiang Weir,as a tourist city,the source and ramification of its tourist culture must be rooted in the concept of cultural service.Therefore,the services provided for tourists must show deep cultural and spirit.Besides,it must also concern about tourists'deep traveling motivations,need of experience ,the desire of hearty cultural shock and the pursuit of tourists'self-enhancement"freshself".thus,this paper discusses the tourist services in Dujiang Weir from the humanistic concern perspective based on full reference,hiterature retrieving and marketing research.The paper consists of five parts:The first part analysis the reason,purpose and significance of the tourist services in Dujiang Weir .though ,the analysis of tourists'motivation,the further knowledge of tour significance and the generalization of the present tourist resources in Dujiang Weir,it points out the humanistic reason of tourist service in Dujiang Weir. And though the retrospection of home and abroad tourist services and the humanistic concern angle of tourist services in present tourism field. Also,the paper discusses the present condition of the tourist services in Dujiang Weir city,and the significance of this paper's perspective.The second chapter is the theoretical construction of tourist services and humanistic concern in tourism. In this chapter,the author first keeps pace with the front learning .By employing basic theories in management ,economics,tourism and psychology,the connofation of tourist services and humanistic concern. In so doing ,the author clarifies the relationship between the two. based on the relationship,the author creatively the constructs the theory reflecting the humanistic concern in tourist services and analyzes the paper the roughly and completely according to the theory.The third part,interprets the present tourism condition in Dujiang Weir city from the humanistic concern perspective based upon the distribution of the six elements of tourism and the research number of its present business,the degree of tourists'satisfaction about the basic tourism elements in Dujiang Weir,the author comes to the conclusion that tourists are highly satisfied about the tourist services and the humanistic concern in this district.Then ,the author points out the lack of culture shock of Dujiang Weir's cultural and tourist resources .Apart from that ,tourists seem to posess little about the humanistic concern in much higher tourist services. In this chapter,the author analyzes it in detail mainly from three aspects:the casual and cultural service.Finally,the author points out that it should provide higher service and implement the highest humanistic concern in Dujiang weir city's tourism by employing theory of equality beforeen generations and the cornmon intrest institution.Tn the forth chapter,the author delves deeply into culture connotation,highlights culture power and propose that deep humanistic concern should be implemented in higher level tourism.The atmosphere of deep humanistic concern must be constructed macroly based on governmental and commuity residents'behaviour.Take in the old resources and create our thoughts.The casual culture in DuJiang Weir City deeply refelects huamnistic concern.The signal and cultural significance of festivities in DuJiang Weir must be released in order to enhance the sense of cultural assimilation and the service value of festival culture。Besides,"water culture"should be propogated so as to hold down the spirit of"the harmony between Heaven and Human",and reflect humanity. In the end,the ecological and harmonial tourist environment should be constructed in order to cultivate ideal of ecological civilization and fulfill the harmonial co-existence in DuJiang weir city and even the whole human race.Chapter five is the conclusion.Revolving around above researches , it expounds the main point of the paper.