Research Of Current Situation, Problems And Strategies Of Developing SPA Tour In Jilin Province

As development of China's economy and changes in consumption structure ,the tourism industry ,which is known as the "sunrise industry" has rapidly rose .With the rise of leisure tourism and the experience economy ,Spa tourism becomes the " sun in the sunrise industry ". Tourism industry plays a more important position in Jilin province. Changbai Mountain tourism, winter ski tourism, Changchun International Film Festival and automobile exposition in the country become more influence, while the spa in Fusong fairy bridge is also famous .But the development of tourism resources in Jilin Province has not been fully developed and utilized, the market started relatively late. This article basic in the Jilin Province actual situation of tourism development, learn from foreign experience in the development of spa tourism ,aryls the status of spa tourism development of Jilin Province .Then summarizing external constraints and internal defects of developing Spa Tourism in Jilin Province.This paper first the basic concepts of hot spring and spa tourism elaborate summing up domestic ,history and experience of spa tourism in other countries, factors of spa tourism development .The second ,by the survey analysis shows that the Hot Spring Tourism Resources of Jilin Province and market situation, from the external macro environment and industry, both within the environment of Jilin Province Development and Spa Tourism in the external constraints and internal defects. One of the external macro-environment analysis using PESTEL (P: Political ,E: Economic ,S: Social ,T: Technological ,E: Environmental ,L: Legal). Finally, based on present situation and problem analysis, proposed some suggestions of how to developing spa tourism in Jilin province. For the external environment, to improve and promote the policy environment, economic and social environment, technology and legal environment, from the point of sustainable development and recycling economy, make good use of opportunity of revitalizing northeast old industrial base and constructing Chang-Ji-Tu development & open area. For the internal environment, to establish industry standards, improve enterprise management, create Spa culture, construct spa industry chain, train and introduce of professional management and service personnel, and promote cross-regional tourism cooperation for developing spa tourism in Jilin Province.