Research On Coal Marketing Strategy Of Datong Coal Mine Group

Coal is an important one-time resources, coal is also the most affected by economic and policy sectors. Datong Coal Mine Group in Shanxi coal as the backbone of enterprise, should address the world coal markets, environment, and examine the production, operation situation, the timely adjustment of marketing strategy, the correct analysis to determine the U.S. economic crisis has brought China's coal market impacts and hazards, calm state of mind and rational thinking to meet the challenge, is an important practical significance of the research topic. In this paper, the coal from Datong Coal Mine Group, present situation of production and marketing, analysis of the current process of Datong Coal Mine Group coal marketing problem, propose solutions to the views of the development of Datong Coal Mine Group to provide advice.Papers of five chapters, the first chapter introduction. Note paper analysis of objects and background, and a brief description of the sections of the structure and content of the paper. The second chapter describes the relevant theory of marketing. To provide a theoretical basis for the discussion below. Chapter III of coal enterprises and coal marketing analysis of the characteristics. Focused on analyzing China's coal industry, with Coal, coal customers, the characteristics of the coal market, as well as the characteristics of the coal production and marketing. Chapter IV Datong Coal Mine Group coal marketing and problems of internal and external environment analysis. Respectively from the interior of corporate marketing, external marketing strategy and start of the Datong Coal Mining Group's coal marketing environment analysis, find out the existing problems. Pointed out the Datong Coal Mine Group coal exist in the process of marketing, such as industry, intense competition can be substitutes for many industrial policy affecting the modern marketing concept is not strong, market research is not enough, there is no systematic marketing system, lack of effective marketing mix, the relevant The professional quality of the lack of marketing behind other issues. Chapter V Datong Coal Mine Group coal marketing strategic choice. Datong Coal Mine Group for the coal marketing problem in the process, according to Group's development strategy, combined with Datong Coal Mine Group status quo, drawing on new theories of marketing and new methods, for Datong Coal Mining Group's coal marketing of SWOT analysis, quantitative strategic plan matrix, the market share of coal marketing strategy, pricing marketing strategy, product portfolio strategy, product quality, strategy, service marketing strategy, portfolio and marketing strategies marketing strategy to evaluate the proposed combination of marketing strategy and price marketing strategy in a series of marketing strategies the better able to achieve the same Coal Group's development strategy.