The Marketing Strategy Research Of Sale General Company Of SHANXI Coking Coal Groupsummary

In recent years,the development of coal industry in China has been severely restricted,affecting the sale of coal.Market demand is falling and prices are struggling to keep up with high levels of cash flow,making it increasingly difficult for the coal industry to grow.If coal companies want to grow in the cracks continually,they must seize the opportunities and meet the challenges.So,domestic research on the problems faced by coal enterprises and marketing situation,put forward optimization measures,to speed up the transformation and upgrade of the enterprise,to improve and protect the coal market share of the enterprise has a very important significance.In this article,in combination with the SWOT analysis,PEST analysis and Porter's five competitive model,on the basis of the theory analysis combined with the actual case study way,Shanxi coking coal sales corporation as the research object,has carried on the overall research,find out problems,put forward the corresponding optimization strategy and safeguard measures.First,according to the concept of marketing,provide theoretical basis by establishing analytical model.Based on the actual situation,analyze the situation of Shanxi Coal Corporation,and find out the problem which exists.Secondly,using PEST analysis and SWOT analysis,marketing environment of Shanxi coking coal sales corporation,and facing the opportunities,threats,advantages and disadvantages of in-depth study.Thirdly,put forward the corresponding marketing strategy.With STP analysis of coal products,coal marketing strategy combination,and to open up a new path of security production and marketingbalance,to realize the new breakthrough,enhance quality benefits cultivating promote reform and development of new kinetic energy security measures for the key content of the marketing strategy suitable for coking coal in Shanxi coal sales corporation.Shanxi coking coal sales corporation coal marketing strategy is the important content of this study,the difficulty lies in the Shanxi coking coal sales corporation marketing management,business development and market data research know firsthand material and data collection.In this paper,we develop the coal coking coal in Shanxi coal sales corporation specific marketing strategies,proposed the Shanxi coking coal sales corporation is product,price,market and sales channels and so on several aspects,the innovation,optimize the structure,to improve and adjust the current marketing and strategy.Company according to their own advantages in resources,products played the "plant" strategy,efforts to improve marketing quality.Through the development of more unite closely cooperation companions to increase market share and ensure market fixed,long-term,and promote the company's profit maximization,sustainable.The steady development of coal industry of Shanxi coke provides strong basis.