Microchip Marketing Distribute Application Risk Management Research

Fabless IC design product gained significantly growing recently. Yet, the risk characteristic of newly established Hi-Tech company seems more outstanding in IC design corporation, and it seems more meaningful to study the market risk management of newly established Hi-Tech industry. Many creative IC design companies, which mainly engaged in designing and selling Integrated Circuit, has been established less than three years as a Hi-Tech company. Facing a series of uncertain factors of the internal and external environmental conditions, it is quite important for the development of Creative company to distinguish the market risk clearly and manage market risk effectively. At first, this paper research on chip application market distribution portion, analyzes the current market situation and the business modes of Creative company in mainland, and a conclusion is drawn that industry development trend is optimistic and sale channel is narrow. Secondly, having compared and analyzed a large amount of the domestic and foreign papers about market risk management, the author lays special stress on studying the competition risk,...