The Research Of The Enterprises' Sustainable Development Based On Corporation Social Responsibility

It has become an international consensus that Enterprises should implement the strategy of sustainable development, a growing number of scholars and entrepreneurs has been exploring sustainable development of enterprise specific strategy from different directions. Among of which the corporate social responsibility has become an important topic widespread concern in the around Westcommunity and business community, corporate social responsibility management has risen to strategic management level. After the reforming and opening up, the business philosophy of Western companies rapidly into our country and under the influence of such thinking. Many enterprises have therefore subject to the relevant national laws of the sanctions,and some companies even have closed down. A very important reason is that China's reform and opening up the reform of enterprise system simply emphasized that "shareholder-focused theory", highlight the "shareholder maximization" concept of enterprise development and guiding ideology, ignores the interests of other stakeholders. In the countries for sustainable development, a major strategy, the enterprise as a socio-economic cells, how to achieve its own sustainable development can become an issue worth studying.This paper is standing on the point of that corporate social responsibility certainly is conducive to sustainable development of enterprises position. With melamine incident as an entry point, the integrated use of stakeholder theory of knowledge, analysis of corporate social responsibility of enterprises for sustainable development an important role. Haier Group's business for many years and then is been used as an example of the conclusions of the confirmatory analysis. The last from the society, government, corporate social responsibility point of view is presented based on the sustainable development strategy. First of all, this section focuses on the background of this study; topics of practical significance, theoretical significance; research perspectives, research ideas, contents and methods of this paper concludes with the possible innovations. Second, this article made from the social responsibility, different definitions, rationale, content, and the current trends at home and abroad reviewed the five aspects of corporate social responsibility, stakeholder theory and the sustainable development of enterprises related to theoretical knowledge. Third, combinating with stakeholder theory,, discuss the positive business'respectively performance of social responsibility and environmental sustainable development of the enterprises themselves to demonstrate the impact of the mechanism from the employees, customers, shareholders, to partners, governments, communities. Reached the conclusion that enterprises actively fulfill their social responsibilities conducive to attracting and retaining high-quality talent, improve customer loyalty, attract investment, strengthen the overall competitiveness of the supply chain is conducive to the formation of a favorable external development space conclusions. Then uses the benchmark of China's household electrical appliance manufacturing companies for the case of Haier Group. This part analysises implementation of corporate social situation and development results achieved by the Group, from the empirical point of view of the conclusions of earlier corroboration. Finally, analyzed and summarized the issues existing in current Chinese enterprises to shoulder their social responsibility and sustainable development, ranging from the macro-and micro-analysis of two aspects of the enterprise to fulfill their social responsibility not a positive reason, and then from society, government and corporate the angle of its own enterprises to fulfill our social obligation in order to achieve sustainable development of enterprises strategy.Enterprises are the cells of the national economy is the cornerstone of the national economy, only to achieve the sustainable development of enterprises, can there be the sustainable development of the entire national economy, can the responsibility of the sustainable development of society as a whole. Only enterprises begin to focus on sustainable development of the sustainable development of the national economy only hope that the sustainable development of society be protected and have the possibility of building a harmonious society.