Study Of The Tourism Value And Development Of Ethnic Village Culture

In recent years, the rural tourism develops rapidly in our county, especially in many remote areas. Relying on the abundant nature resources and unic minority culture, as good as the exploitation of the tourism resources of the village, is becoming more and more popular on the worlds travel market. Meanwhile, the travel of the national villages promote the local economic development and break out of the poverty.At present, domestic scholars’research of ethnic village culture tourism most focus on the concept, the characteristic, and the protection. Analysis and research on the tourism value is very rare. In this text, the author first analyzes the concept, the relevant theory, the basic characteristics, the tourist value of ethnic village culture and the domestic way of tourist development, and further discusses the significance of protection and inheritance in ethnic village culture. And then this text selects the village of Zhiganglaka in Huangnan Tibetan Autonomous Prefecture in Qinghai province as the research object, and analyses the natural and geographical conditions, the national culture, the tourist development of this village. Secondly, this author analyzes the changes of national culture along with the tourist development, and point out the problems of the tourist development in this village, that is to backward infrastructure; the exploration of the tourism resources is not deep; the overall image and the brand consciousness of this village is poor; the commercialization of national culture and recommends protective development solutions for national culture of this village. It contains the cooperation of the government, the tourist and the villagers, to protect the national culture and environment from the ideology and behavior, etc. Furthermore, this village can adopt the method of community participation in tourism development be based on respecting the will of the villagers, to raise the enthusiasm of the villagers to participate, and to better protect and inheriting traditional national culture.