| As a crucial part of world auto industry, the development of China auto industry has already overtaken Germany as the second largest new car economy, which is next to America. Tianjin FAW Xiali Automobile CO.,LTD, the initial pioneer of China economic passenger car manufacture, once played a very important role on the process of development in China auto industry, had a great glorious history in China auto industry, and used to be most famous for the XIALI brand. However the auto industry has changed, the competition in auto industry is like the race with thousands of competitors, no speed limit and no clear directions. So in today's fast-paced market competition, how to maintain its original status in the fiercely competition is the main problem which the Tianjin FAW Xiali Automobile CO.,LTD must confront with. And this is the crucial element Tianjin FAW Xiali Automobile CO.,LTD must take into account.The above-mentioned is the key element which is presented in the paper. The Tianjin FAW Xiali Automobile CO.,LTD, marketing strategy problems are discussed by the process which is the theory of market situation connecting with the present situation of manufacture. Firstly, the main elements which affected the management are identified from two aspects, which are the microscopically and microcosmic, according with the characteristics for development of China auto industry connecting with the domestic situation of Tianjin FAW Xiali Automobile CO.,LTD. The present sales model and strategic combination of market are analyzed from the strategic view of enterprise. The existing problems and its causes are also analyzed and discussed. The advices about market strategy of Tianjin FAW Xiali Automobile CO.,LTD, connecting with present situation for domestic auto industry are presented, which based on the analysis of management situation and present marketing strategies. |
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