An Empirical Analysis Of The Trade Factors Of Mobile Phone Users In The Financial Industry And The Design Of Mobile Phone APP

APP is short for the word “Application”, mobile phones APP is the third-party application, which is based on the smart phones with Android and iOS APP version of mainstream. With the popularity of smart phones and the advent of the era of mobile Internet, the APP becomes a new favour of people gradually. This article embarks on the influence factors of mobile transaction behavior in the financial industry,from the era of mobile Internet environment, combining the industry demand and the User Experience,with those then carried on the related design to the APP.The first chapter mainly elaborate the research background, research significance,research content, and so on.The second chapter, an empirical analysis of the factors affecting the mobile trading behavior, first introduce the status quo of the theoretical research, and then construct the binary choice model, analyze the results, finally,the research conclusion is given.The third chapter is the design of mobile phone APP, not only review the research status quo of APP design theory, also generally describe the software industry at the present stage, then take aim at APP functions, giving the introduction and displaying the main interface...