The Research On Marketing Tactics Of Nanguo Yayuan Project Of Zhongtian LiTong Real Estate

Real estate marketing planning is a comprehensive and systematic engineering and it needs the advanced marketing theory. Under the guidance of the use of various marketing means, marketing tool to realize the value of the estate is essentially a cash market, familiar from understanding when the market to promote the market, the center is the customer. Customer's demand, destined to real estate marketing planning, comprehensive tendency from simplification marketing service from the surface tends to pursue connotation. It should not only reflect property characteristics, to reflect the market consumption habits and the development characteristics and demands, reflect the needs of the market.This paper take Nanguo Yayuan item marketing plan as an example, analysis medium day dint the company is in the Dongguan City hall the town development of the sale of an item plan process.First, this text is from the general situation of Nanguo Yayuan item and inside the exterior environment commence, after the introduction the basic circumstance of Nanguo Yayuan item, this chapter analysis the item the exterior environment of the place, the hall in Guangzhou City real estate market general situation in town, analysis the macro view policy, research the competition of the item the building dish, then analysis the advantage and bad situation of the item, end at these foundation top make SWOT analysis to this item, assurance the basic development of Nanguo Yayuan item strategy and direction.Immediately after analysis the market of Nanguo Yayuan item fixed position, at market fixed position theories analysis of foundation up, analysis influence the market fixed position choice of influence factor, and carry on for Nanguo Yayuan item concrete of analysis, pass overall of market investigation, this text make latent consumer to buy the building characteristic to investigate analysis, carrying on product,style and function of fixed position.Basis front of analysis the result and the target market direction, is Nanguo Yayuan item establishment price strategy,brand expansion strategy,the product sale strategy and promote sales strategy.Combine further put forward to the implement this market marketing strategy three guarantee measure.The research of this thesis result not only rightness should item of success have to the decision function, return to real estate development business enterprise of management management etc. have already promote function.