Research On The Sales Model Of Anshan Nanguo Pear Based On "Internet+"

Anshan city,Liaoning province is China's famous Nanguo pear main production area,Anshan Nanguo pear's color is bright,flesh is fine,refreshing and juicy,is the treasure of today's domestic cultivation of pears,called is both color and aroma,known for its strong flavor at home and abroad.Anshan Nanguo pear as an important source of farmers' income in Anshan area,occupies an important position among the same industry at home,Anshan Nanguo pear market got rapid development,as well as Anshan area brought huge economic benefits,social benefits and good ecological benefits,Nanguo pear resources has become one of the advantages of resources in Anshan area.Anshan Nanguo pear has been cultivated for more than 100 years."Anshan Nanguo pear cultivation system" has been listed as one of the first batch of important agricultural cultural heritage candidate projects by the ministry of agriculture in China.However,in recent years,the price of Nanguo pear has been falling all the way.Through the investigation of Datun town,Tangjiafang town,Ganquan town,Wangshi town and Jiewen town in Anshan city,the price of Nanguo pear in some towns has dropped to the lowest point in history.How to use modern scientific and technological means to promote the innovation and transformation of marketing channels of Nanguo pear industry has become an urgent problem to be solved.With the rapid development of information technology,the Internet has penetrated into various fields and pushed the society into a new era of network economy.The integration of traditional industries and the Internet industry has given rise to new industries.The concept of "Internet plus" is to integrate traditional industries and Internet platforms by means of modern technology.China has 1.8 billion mu of arable land,over 4.5 billion mu of forest land,and nearly one trillion yuan of fishing resources.Therefore,there is a huge space for the development of "Internet + agriculture" in the future.In this paper,in the Internet era,the use of fresh e-commerce and cold chain logistics and other modern means,through Internet marketing strategy,so that Anshan Nanguo pear on the basis of the original market,to further broaden the user market,increase Nanguo pear market share,improve the cognitive power of fruit;Using brand product strategy,enhance the market competitiveness of Anshan Nanguo pear by creating famous brand name;Anshan Nanguo pear was classified by price classification strategy,the market environment of Nanguo pear sales was divided,and the pricing was based on the harvest cycle of Nanguo pear.At the same time,we should change the traditional sales method and investigate the new Internet sales mode in China,so as to achieve the goal of increasing income for farmers and ultimately achieve common prosperity.This paper,by means of investigation and research method,inductive analysis method,comparative analysis method,literature research method,field visit and other forms,has a comprehensive understanding of the current situation of Anshan Nanguo pear market,and puts forward a new idea for the development of Anshan Nanguo pear industry.