Current Development And Enlightenment Of The Dynamic-Cartoon Industry In Japan

With the development of network and digital technology,Dynamic-Cartoon industry has come into being an integrated industry chain,which is composed of three main sectors: animation, cartoon and E-game.This chain is integrated by series of products and technology, such as movie,TV, publishing, video, network, communications with added value service andtheir integrated products: stationery, toys, clothes, etc., all of which hasentered our life. As a new part of culture industry, Dynamic-Cartoon industryis called "the core industry of knowledge economy in 21cn" with its greatpotential developing capacity. Nowadays, many countries have chosen toenhance this industry during their planning.Culture industry has the characteristics as following: Force to create isthe core and impetus, and science and technology is the double wing of thisindustry. Compared with other industries, culture industry is with moreinternational communication. As part of culture industry, Dynamic-Cartoonindustry not only has the characters as stated above, but also has somedistinctive factors: closer connection with science and high-technology,advancing the development of related industries and more requirements forprofessional personalities.Dynamic-Cartoon industry in Japan has several characters as following:1. The content of Dynamic-Cartoon industry in Japan preferred toexcavate the historical culture.2. Movie and TV are both emphasized as the broadcast channel.3. The industry pays more attention to the snowball-rolling operationstyle. This is also the most outstanding character of this industry in Japan.Dynamic-Cartoon industry plays an important role in the Japaneseeconomy development with its own development and the advancement forrelated industries. It is estimated that the GDP of Dynamic-Cartoon industryhas reached 10000000 billion yen in Japan. The industry has been the sixthsupporting role in the GDP accounts in Japan and accounted for sixty percentof the world dynamic-cartoon market.There are several reasons to explain the success of the Dynamic-Cartoonindustry in Japan.1. It is based on the mature cartoon market and widespread popularcustomers.2. To practice with low-cost strategy is one of the keys to develop.3. It is connected closely with media reform.4. It is also with endless originality and performing ways.5. The critical enterprises and leaders played an important role during thedevelopment.6. It is also assisted and introduced by the policy of the government, suchas: encouraging exporting, setting awards to support the development andstrengthening the protection of intelligent property right etc.It is of great reference vale for advancing the development ofDynamic-Cartoon industry of our country to research this industry in Japan.Our Dynamic-Cartoon industry is still in its early stage and with manyproblems. The idea and concept still fell behind on the development and thesupporting policy is not enough. The Dynamic-Cartoon industry chain is stillnot complete and mature. Works from Japan, Korea and USA occupied themarket because most of our works are short of quality. The persons withprofessional ability are not enough to fulfill the requirement ofDynamic-Cartoon industry, especially about the originators, operators andsellers. The industry in China is also short of the fund to create new works. Bylearning the experiences of Dynamic-Cartoon industry in Japan, we realizedthat we should make efforts on the following areas:First, the government should pay more attention on Dynamic-Cartoonindustry. We should refer what has been done during the industry developmentby Japanese government, like the favored policies and the developing plan forDynamic-Cartoon industry. Our government has enacted series of policies toaccelerate the industry and launched three special channels forDynamic-Cartoon and established the state industry base. All of these haveadvanced the development of Dynamic-Cartoon.Second, we should strengthen the competitive capacity of the enterprises.Enterprises are the main body of the market competition and the industry'sdevelopment depends on the enterprises' competitive capacity. We shouldprovide more support for our Dynamic-Cartoon enterprises so that we couldcultivate a few R&D and operation enterprises which are of great innovationand marketing operating capacity. We should also produce a lot of excellentworks which covered the people's spirit and zeitgeist so that we wouldestablish the real band of Chinese Dynamic-Cartoon.Third, we should establish the completed industry chain and realizeindustrialized development. Two-thirds profit among the whole industry inJapan came from the related industry such as movie show, music, E-game,toys, stationary and clothes etc. The success is due to the whole industry chain:to produce original works—to serialize on the Dynamic-Cartoonperiodical—to publish the offprint which is most favorite by readers—torecompose the offprint to animation—to form video product or gameproduct—to form derivative product. According to the fact, we should offerthe manufacturing enterprises, which produce original works the key status onthe industry chain. We should also establish the high-efficient manufacturingsystem and the normative marketing system. In this way, we might promote topractice the development and value adding which is multiplied.Fourth, we should strengthen to protect the intelligent property right.Without protecting for the Dynamic-Cartoon industry by related laws, theindustry development would be bad-ordered. Japanese government providedbetter legal protection during the development of the industry.Fifth, we should emphasize the nationality on the production ofDynamic-Cartoon to strengthen the originality. During the industrydevelopment, we should learn the creative spirit that Dynamic-Cartoonindustry in Japan adapted about the subjects and characters. We should referthe culture from other countries, regions, and nationalities to produce theChinese characteristic cartoon. According to the cultural and regionalcharacteristic, we should set different industry pattern in different region toestablish our own view-style and expression-structure.Sixth, we should pay great attention to the training for Dynamic-Cartoonprofessionals. We need many high-technology professionals to create ideas,plan and manufacture so it should be strengthened to train the professionals.We should attract more young men to engage in research and developing forthe industry by all means, like operating some competition. In this way, wewould form a professionals group for our Dynamic-Cartoon industry.The research on the development of Dynamic-Cartoon industry in Japanoffered us several ideas to promote our culture industry in China. Firstly, weshould set the development of culture industry on the strategy point. Secondly,we should accelerate the intergradations between culture industry andinformation industry. Thirdly, we should improve the degree ofindustrialization. Fourthly, we should strengthen the professional training.