Study On Competitiveness Evaluation And Enhancement Of Heilongjiang Province State-owned Forestry Enterprises

Competitiveness evaluation and enhancement is an important topic of management research. In recent years, domestic and foreign research institutions and scholars from different point of view carried out some useful exploration and research work of this subject, playing a catalytic role in constructing a scientific evaluation system and guideing the enterprises to cultivate and enhance competitiveness. The nature of the Heilongjiang Province state-owned forestry enterprises is very special and the status is especially important, but the competitiveness of which is not very good, which is not only difficult to continue business development, but also affect the regional economic takeoff in Heilongjiang Province and the industrialization and modernization process of Chinese Forestry. Therefore, it has important theoretical and practical significance to study on the competitiveness of Heilongjiang Province state-owned forestry enterprises,makeing objective and scientific evaluation of whose competitiveness level,identifying the weak links in whose competitiveness and further promoteing the overall level of competitiveness of Heilongjiang Province state-owned forestry enterprises.This paper, in the basis of previous research, redefined the concept and the connotation of enterprise competitiveness under the guidance of the related theory of enterprises competitiveness.On this foundation, described the meaning, characteristics, status and development overview of Heilongjiang province state-owned forestry enterprises and analyzed its development trends as well as achievements and problems in the development process.Then, build the competitiveness index system of Heilongjiang province state-owned forestry enterprises from four aspects:the resources competitiveness, systems and mechanisms competitiveness, operation competitiveness and environmental competitiveness. Using this set of index system, implemented the empirical evaluation and analysis of Heilongjiang Province state-owned forestry enterprises from both vertical and horizontal angles with gray comprehensive evaluation method and entropy method.Based on evaluation results, combined with the specific circumstances of Heilongjiang Province state-owned forestry enterprises, proposed measures to enhance the competitiveness level of which,mainly from the enterprise-scale upgrade, profitability improveing, human resource development, management innovationaspects.