The Assessment And Recommendation Of Jiangxi Tobacco Industry's Competitiveness

The tobacco industry of China is facing drastic challenge from both International and domestic. The thesis is to determine the gap of competitiveness of tobacco industry between Jiangxi province and other strong province. Via the quantitative analysis, the thesis will determine the strengths and weaknesses of the tobacco enterprises in Jiangxi province, and seek the ways to strengthen the competitiveness of Jiangxi tobacco industry.First of all, the thesis will briefly introduce the management system of China tobacco industry and the organization of Jiangxi tobacco industry from industrial perspective. It will analyze the competition environment of Jiangxi tobacco industry and use down to date data to comparative analysis the market competitive environment, the competitiveness of products, brand competitiveness etc. of Jiangxi tobacco industry's strengthens and weaknesses with China tobacco industry.Secondly, base on the research of competitiveness evaluation index (CEI) and competitiveness research methods of foreign and domestic scholars, the thesis combined the characteristics of tobacco industry and using comprehensive economic analysis & quantitative analysis to comparison the competitiveness of China tobacco industry and Jiangxi tobacco industry to determine the competitive position of Jiangxi tobacco industry. The thesis further points out the strengths and weaknesses between Jiangxi tobacco industry with relative enterprises and domestic competitors.Finally, the thesis describes the ideas of strategic adjustment for Jiangxi tobacco industry from both products and enterprises. Based on the enterprises level, Jiangxi tobacco industry needs to develop catch-up strategies, strengthen management, increase company efficiency and make arduous efforts to achieve the major economic indicators from low level to the national average level. On the products level, Jiangxi tobacco industry needs to increase product competitiveness, market share and make arduous efforts achieve the change from local brand to national brands.