Research On Reconstruction And Upgrading Of Water Conservancy Tourism Product In China

In China, tourism already becomes extremely an active factor to promote the economic growth in all localities, being becoming the major industry of national economy. For playing the positive role to economy, society and ecology, these localities make great efforts to develop local tourism resources and open up the diversified tourism forms to satisfy the people's need of going sightseeing and spending holidays. Under this situation, water conservancy tourism has turned into the people's favor.Tourism product is one of the most important concepts in tourism research system. Meanwhile tourism product development is the core of the entire tourism development activity. In the water conservancy tourism, with the development of tourists'increasing demand for active participation, tourism product which rest on the traditional program will not gratify the expectation of tourists. Therefore, the designing of water conservancy tourism product need to be upgraded urgently.Through field investigation and data research, this paper analyzes the development status of Yangtze River Three Gorges Tourism Zone and establishes tourism product development strategy according to its problems. Besides, the author set forth way of reconstruction and upgrading of tourism product so that the spot can better meet the needs of the tourism market in a long run.This article includes five parts.The first part introduces the research background, research significance, research methods and also summarizes research on water conservancy tourism both in domestic and oversea thesis. In this way, the author fined blankness to write about.The second part analyzes the relevant theory, related to water conservancy tourism product, in order to prepare for the following reconstruction and upgrading research.The third part is case study. Based on Yangtze River Three Gorges Tourism Zone, this paper describes its tourism product development status, success experience and current problems, and then draws a conclusion of necessity and urgency. Therefore, it puts forward reconstruction and upgrading ideas. At last, author concludes real meaning and connotation of water conservancy tourism product designing and development. The fourth part draws conclusions of this paper, stating apocalypse,principle and countermeasure of water conservancy tourism product designing in the similar area, and aiming to serving for its upgrading in the future case.The last part sums up full of text and the depth studies should be continually researched.