Study On Analysis And Optimization Of Night Tourism Product In Lijiang Dayan Old Town

The generation of night tourism product is to meet the need and development of night tourism. It is not only an extension of daylight tourism products, but also the type of our tourism product as a supplement. The review of the relative studies at home and abroad reveals that night tourism products has been ignored in the old town .Therefore, night tourism products in the old town become thesis in mind. Lijiang Dayan Old Town, as a typical representative of ancient Chinese town, On the one hand, it faces the transformation of the product structure; on the other hand, there are many problems about the development of night tourism products. Optimization of Night Tourism Product in Lijiang Dayan Old Town as Research themes has Practical significance. Meanwhile, it has a guide and reference for night tourism products of old town in Yunnan and national town.In order to make the paper's research more practical. The author adopted combined methods of questionnaire survey and depth interviews. About development of night tourism products of old town, the paper mainly took the form of questionnaires to tourist. Include tourist's general perception, demand preferences, and tourist's satisfaction. Conclusion indicates: (1) Tourist has a higher recognition and satisfaction to night tourism products in Lijiang Dayan old town. (2) Night Tourism Products is the main factor to attract tourists at night.(3) Night Tourism Products have enormous appeal, but there are still some deficiencies.(4) Different ages and occupations have difference in satisfaction of night tourism products. Through in-depth investigation to the owners, residents and the relevant government departments, the paper argument point of view.Based on the survey, Author found existing problems of night tourism products in old town. Outstanding performance in product market imperfections, the low level of leisure, Lack of cultural content, community participation is low, Low-grade quality. Through careful analysis of the findings and combined with the literature research and practical experience. The paper gives describe in detail about the optimized design of night tourism produces in Lijiang old town. Mainly from the support facilities, Cultural perspective, Folk view, Marketing and Security Alert to further optimize existing night tourism products.