Study On The Symbol Of Cultural Leisure Tourism In Lijiang Ancient Town

With the rapid growth of our country's economy and improvement of people's standard of living, casualness,naturalness as well as leisure replace conventional sightseeing tourism as tourists'new orientation and pursuit towards value and aestheticism. In this background, the paper identifies the symbol of leisure tourism in Lijiang Ancient Town, and analyses the mechanism of its formation, which aims to make a humble contribution to the study on leisure tourism.The whole article consists of 5 chapters.Chaper one: Introduction. Reasons to write this article are introduced in this part. On one hand, the situation of leisure industry has drawn the author's attention during a scientific visit to Lijiang Ancient Town in the year 2005, during which period the author detects many bars there,such as coffee bar, tea bar. Besides, the author also found some other leisure marks, for example leisure tourist. These tourists are different from those traditional sightseeing tourists in several aspects, such as traveling time, traveling motive, etc. These phenomena promoted the author to focus on these marks in Lijiang. On the other hand, the theoretical judgment that considers leisure tourism as the tendency of tourism in the future according to many reseacheres provides the theoretical foundation for the research. The two reasons above constitute the orign of this article.Chapter Two: Basic Theory. In this chapter, basic theory of leisure tourism both home and abroad are introduced and summarized Researches abroad mainly focus on two aspects:one is about leisure and tourism, and the other is on leisure tourist. Domestic researches maily cover the following three aspects: the conception of leisure tourism, the market of leisure tourism, and the product of leisure tourism. On the basis of these theories, some humble ideas are put forward.Chapter Three: Research on the Symbol of Leisure Tourism in Lijiang Ancient Town. Along with the dropping of Engel coefficient steadily, expenditure relating to leisure activities keeps on increasing in Chinese family. This chapter examines the current commercial status quo in the historical town of Lijiang, searching the marks about cultural leisure tourism in Lijiang ancient town, and analyzes mechanism of its formation: the external mechanisms include the coming of the Leisure Time,the drawing of market demands; while the intrinsic mechanisms include natural factors,cultural elements and government decision factors. The author contrasts Lijiang ancient town with Huizhou ancient village, discussing how two kinds of heritage site with different cultural background differentiates from each other in appearance and identifies two different characteristics: one is cultural leisure tourism and the other is cultural sightseeing tourism. As a result, this thesis suggests with the arriving of Leisure Time, traditional sightseeing gradually transforms to leisure vacational traveling. Historical towns should treat it calmly, avoid acting heedlessly and make the correct choice that suits their own cultural backgrounds. The author finds that culture and climate are two important factors in the development of leisure tourism in Lijiang. Given the cultural elements are abstract; the paper uses the climatic elements, introducing meteorology to the research of leisure tourism.Chapter Four: Study on Climate and Leisure Tourism. Climate is a most important factor to tourism development. In recent years, poor climate and weather condition appeared frequently in some areas, which had affected the development of tourism industry. In this chapter, the author uses two human body comfort-indexes, one is the index of wind effect, which is K in the chapter; the other is temperature humidity index, which is THI in this chapter. The paper suggests the value sector of K and THI separately, and considers that climate is comfortable to leisure tourist in the value sector. That is to say, the climate is suitable to the development of leisure tourism. Based on this, the author calculates the index of wind effect about Lijiang city and the temperature humidity index about the main cities in our country. Finally, the author finds that the climate in Lijiang is pleasant, which is the very important reason to its development of leisure tourism. The weather in our country transfers hot to cold from the South to the North. So cities in the South are more pleasant than the ones in the North.Chapter Five: Conclusion. Based on the summary, the main achievements as well as limitations and further researches are put forward.