The Research Of The Coastal City's Tour Industry: Sanya

Under certain conditions, tourism has become a leading, pillar or important industry in some cities,areas and even some nations. Coastal tourism industry,as one of the most rapid developing field in current tourism, possesses large market prospect and economy potential. Sanya has abundent coastal tour resources as well as the advandage of developing coastal tourism. Pushing the further,quick, healthy development of its coastal tourism has important strategic significance in realizing the transformation and upgrading of sanya and improving its competitiveness. In the view of the author,there still exist quite a few problems in the present coastal tourism development of sanya. We should rethink from the aim, the orientation and the strategies of development, then solve all these from product development, marketing,space structure, industry development,defense measures and other aspects.