| The trust issue always exists throughout the founding and growing of many family enterprises, it has aroused extensive concern of scholars at home and abroad. Relationship thought and the family trust is the basic logic of Chinese family businesses. From an economic sociological perspective, the special relationships model between people and family values are the basis of a family trust. A family trust has a positive effect in the initial development of private-owned enterprises in China. However, with the development and expansion of enterprise scale, only the family trust based on blood relationship can not meet the development demands of family business. The key to Family Business development is to extend family trust to social trust.Chinese traditional culture influences the behavior of Chinese, knowledge, values and other behavioral factors, through education and imitation, from generation to generation for thousands of years. So far, the "home" concept which handed down from the most profound cultural hierarchy is the core of the Chinese behavior. Affected by traditional Confucian thought, China is a family-centered country, family relationships are the most important personal relationship. Chinese people's families, a high degree of identity, greatly weakened the social and organizational identity, resulting in excessive dependence on the family. In Chinese society, people will show more unfair treatment to the outsiders of their own family, family members do not encourage people or organizations outside the family to assume responsibility and share power, which inevitably leads to a low trust in the social structure.Family businesses have a high degree of trust within the family, in the initial development of family enterprises, family trust has made a positive contribution, but when the family enterprise scale has developed to a certain stage, family business just trust relative of the family but do not trust the staff outside the family will hinder their further development. Base on Chinese traditional culture, this paper research the family enterprise trust relationship expansion and put forward a family enterprise trust relationship expansion model, then analyze this model in different situation. Finally, according to the analysis conclusion, this paper has given the methods which can help expanding family trust relationship. |
