The Research On Optimization Program Of Customer Relationship Management In A Bank H Branch

In recent years, economic development led to the deepening reform of financial, this aspect led to the internal management of the banking system, financial products, financial services, self-reflection, the other due to external economic environment changes, leading to the micro-economic entities, a new round of integration . Combination of both, is bound to break the bank balance of the existing customer relationship system. This would require financial institutions to assess the situation of all banks, combined with practical, re-establish strong customer relations system.At the same time, various theories of the rise of customer relationship management, improve and practice results for the banking institutions to enhance their customer relationship management provides a theoretical basis.A Bank H Branch has experienced this change in, the final reform ushered in a fully commercial in the new system, the urgent need to optimize the integration of customer relationship management.In this paper, the macroeconomic environment, the economic development to start to introduce new customer relationship management situation, optimization and innovation needs. Then, briefly introduced the A Bank H Branch existing customer relationship management system branches, including macro basis, the basic idea, purpose, organizational structure, working principles, customer classification, customer evaluation, and customer relations manager, my system, etc., and made light of the actual issues, such as customer segmentation is not perfect, not the effective implementation of relationship marketing, human resources services limited. After the questions, optimized customer relationship management the necessity and feasibility analysis. Customer Relationship Management proposed optimization scheme aims to improve customer satisfaction and loyalty, and efficient completion of business objectives H branch content and social responsibility, customer relationship management solutions based on customer-centric principles guiding principles, the widespread use of the principle of the principle of gradual and orderly progress, the implementation of the path is to build a modern customer relationship management system, and with a gradual improvement in all aspects of customer relationship management infrastructure.A Bank H Branch to achieve the optimization of customer relationship management program, proposed the following measures in information integration, that is, under the leadership of some organizations, the pursuit of sharing of information resources, and cleaning procedures, and then to ultimately optimize the information resources; streamline business processes , breaking the branches of the existing business processes H Branch certain established rigid links, and establish a customer-centric business processes, customer relationship management; improve the efficiency of back-office services; improve customer manager system, namely, strengthening client manager systematic training, improve customer manager selection, classification management, assessment, communication systems such as rotation; customer performance evaluation measures; differentiated management, that is, for different types of customers to adopt a different management approach, including differentiated two aspects of marketing and differentiated services; off me relationship maintenance, from the beginning to establish working relationship with my customers, and gradually improve the working relationship I classification level off.As my research capacity is limited, so this paper is still inadequate. Only hope to provide a reference A Bank H Branch customer relationship management, and lead to more insight on A Bank H Branch customer relationship management issues.