Implementation Of Research Suzhou S Bank Customer Relationship Management Solutions

With the development of China’s financial markets and the gradual opening up of the original four state-owned banks dominate the world situation has ceased to exist. Supply and demand of financial markets is changing, from the original seller’s market, a gradual transition to a customer-centric buyer’s market. Market competition spawned a shift in domestic commercial banks business model and management philosophy. Banking originally Tandaqiuquan to obtain competitive advantage of scale rough business model has gradually been eliminated. More and more new joint-stock banks, using its flexible product design team, launched innovative financial products to meet the business needs of different market segments, fostering efficient and stable customer base, gain a competitive edge on the market segments. Customer segmentation and innovative financial products, are inseparable from the "customer-centric" business philosophy, both through quality products and services to attract new customers to retain existing customers, build a stable customer relations and realize the interests of customers and business benefit and win-win.Customers benefit is the source of the bank, as the bank’s customer service targets, the funds deposited in the bank and buy the bank’s products and services, banking spreads or fees to get through the provision of specialized, personalized, integrated products or services to customers income. How to provide customers and increase the value, financial management, personalized, professional service is an effective means to achieve the interests of customers and banks benefit and win-win.This thesis consists of the following chapters: Chapter One: Introduction, introduces the background and practical meaning of the writing of this article, research methods, ideas, and domestic and international research review and assessment; customer management overview chapter describes banking customers necessity and foreign commercial banking relationship management connotation, the theoretical basis of customer relationship management, commercial banking customer relationship management CRM implementation experience in successfully. Chapter III Status Customer Relationship Management Suzhou S Bank, elaborated Suzhou and Suzhou S S Bank Profile Bank structural analysis of existing customers. Chapter IV Status Customer Relationship Management Suzhou S Bank analysis on the status of implementation of the CRM Suzhou S Bank carried out a detailed study and analysis of the main problems, including the bank for the customer service channels have taken the problems, as well as on the effectiveness of customer information integration problems, and the presence of banks and other aspects of data mining. Chapter Suzhou S banks to improve customer relationship management solutions company to design and implement major development strategy established from corporate customers, corporate clients positioning and segmentation, organizational restructuring, business process optimization and reengineering, improving several aspects of customer relationship management system to analyze.