YU DE Development Strategy Investment Guarantee Corporation

Current, the small and medium size denterprises(SMEs) have beeomean imPortant power to drive Chinesee conomic development and scient ifieinnovation. But SMEs have been faeing some trouble in obtaining loan and fund Which has restrieteds eriou slytheir development.Mainreason Sare that SMEs laek the support of eredit guarantee system and Chinese nnaneial development lags behind SMEs'development for long time.In order to alleViate the fund demand of private ente rises, YUDE guarantee corporation has been established under the support and drive of the government.Under the environment of lower Profit and higher risk in guarantee trade,We are confronted with how to develop guarantee business convenient to SMEs,how to exPand new business realm,inereasing its Profit and realizing its sustainable develoPment.It is of great imPortanee for us to do its development strategy well.In order to make its development strategy,after reviewing theory and Praetiee of strate gie management at home and abroad,we choose the analys is method of SWOT as main study method of the thesis among numerous analysis methods of strategic management.First,We introduee the development of Chinese eredit guarantee trade,and the basic condition of YUDE guarantee corporation.Then, we make the detailed analysis on A guarantee eorporation by the apPlieation of SWOT analysis method,sueh as maero-environment, stronger ea pital advantage and management ability:the internal disadvantages are ineonsisteney of the target of shareholders and inunature construetion of the system.Inaddition,this thesis also introduees the eondition of representative enterprises of the trade.We ean draw lessons from their develo Pmentstrategies.