Research On The Development Strategy Of Tianjinport (Group) Co.,Ltd.

After 50 years building, particularly the sustained and rapid development since the reform and opening up, China has become a maritime power in the world. Ocean shipping plays an irreplaceable role in China's foreign trade. About 85% commodity in foreign trade is completed by seaborne way. Coastal port is an important gateway to the national foreign trade. Since the beginning of reform and opening up, the coastal port has undergone tremendous changes and played an important role in accelerating national economic development and opening up. Currently, the development of port has to face new situation, such as growing trend of economic globalization, the rapid development of the revolution in science and technology, the speeding up of industrial restructuring, and international competition. The international maritime transport is changing towards large ships, specialization, and rapid development in technology and business strategy. In the face of profound changes in the world economic situation, the coastal port must renew our choice on future development path.Not only the process of globalization is accelerating, but also international competition is becoming fiercer and fiercer. The development of international maritime transport is facing new situation, so port business is taking on an increasingly fierce competition trend. In this situation, Tianjinport operating group feel unprecedented pressure and challenge. Faced with a new round of high-speed port throughput growth and changes in commodity structure and seaborne market, Tianjinport has exposed serious structural contradiction, and management system impedes the development of productive forces. To achieve the optimal allocation of business resources and enhance the competitiveness, choosing the development strategy is an urgent task. Whether evaluating from competition situation or from own development needs, developing a good business strategy is necessary.This paper takes Tianjinport Group. as the study subject and takes use of strategic management theory to research port development trends, analyzes internal and external environment of Tianjinport Group, then turns out to its opportunities and threats, advantages and disadvantages. On the basis of analysis, the Group's overall development strategy during 2005 and 2020 is developed, which includes strategic objectives, strategic stages, the guarantee conditions and so on. Finally, a number of recommendations to enhance the competitiveness of the Group are presented.The empirical analysis and normative analysis are used in researching process. Talking with the high-level leaders , collecting the data on domestic and international economic environment,researching ports, logistics and other industries all play important role in researching process. Apart from that, researching famous port operators' development strategy is helpful for developing that of Tianjinport Group. In conjunction with resource accumulation since the beginning of company and the external condition, Tianjinport Group's development strategy is proposed.