Jingyang Cement Company Competitive Strategy

As one of the fundamental industry of a country, cement industry plays a critical role in fulfilling of Chinese social and economic strategy. But nowadays the Chinese cement industry is under-develop, the demand of cement is increasing with the economic development. ChiaHsin Jing Yang cement limited company (hereafter referred to as JCC) advanced in technology and equipment, owned by TaiWang home enterprise have a bright future.At present the policy of government stimulated replacing the out-of-date production line with the advanced one. The merge and acquisition have occurred. The multi-national cement groups have entered Chinese market one by one in past years. Facing sever competitions, the JCC must do a series of strategic management to build the core competence, get competitive advantage.Taking JCC as the researching object and employing basic theories of strategic management, the article make a comprehensive analysis and research to internal and external environment confronted by the enterprise, sum up opportunities and ventures together with advantages and disadvantages of JCC, and brings forward schemes and implementation proposals. The article is divided 5 parts. Part 1 is the introduction of researching object, background of the research and what should be gained through the research; part 2 includes analysis of external factor like economy at home and abroad, industry trend, policy and status of competitors; part 3 mainly aims at analysis of resource and competency of JCC; part 4 is SWOT matrix, SPACE matrix to set up strategic targets and competitive strategy; part 5 explores condition of strategy implement.The article may offer some useful reference to further development of domestic cement enterprise. Particularly the analysis to operational model of cement enterprise has a significant reality means.