The Research Of The Competitive Strategy Of A Auto Interior Trim Manufacturing Company

Starting in 2009,China's auto production has been ranked first in the world for six consecutive years,2014 is created auto production and sales volume of 23.7229 million and 23.4919 million's new record?As the base of the automotive industry with vehicle manufacturing and sales of auto parts manufacturing industry growth,develop rapidly.Indispensable a small molecule in the motor vehicle parts manufacturing automobile interior components manufacturing,but also access to substantial development,attracts industry leaders of world's Auto Interiors Giants have come to invest in China,actively seize the Chinese market.Many multinational companies have set up specialized technical research and Development Center in China,expectations by virtue of intellectual property,patents,technical superiority and grip on the Chinese market.Domestic auto interior parts companies are also not far behind,and the use of local advantages,goes out in the fierce competition with unique development path.As far as 2014,China Association of automobile manufacturers,parts companies in China have exceeded 10,000.Faced with fierce competition in the industry,development of China's small auto parts companies to survive,develop a set of suitable for the characteristics and environment,forward-looking and competitive business development strategies for achieving business goals and vision is especially important.A auto interior trim manufacturing company as a research object of author,first through PEST analysis method,on company current of external environment factors for analysis;then used Porter "five species competition power model" analysis method,on company current of main competition opponents,and buyer bargaining capacity,and supplier bargaining capacity,and alternative products and mutual supplements,and potential entered who,five a factors situation respectively started analysis,to find a,car interiors pieces manufacturing enterprise development of external opportunities and exists reality and potential threat;Then through based on enterprise itself features and internal resources of SWOT analysis,specific explained enterprise internal main exists of problem and the excellent disadvantage;again according to enterprise competition advantage,and core competitiveness and other strategy management theory,specified enterprise core competitiveness where,obtained company feasible of enterprise competition strategy select,to on A auto interior trim manufacturing company and domestic other small car parts enterprise strategy planning and future development provides reference and reference.