| Urban street -The daily public space that move about, is carrying a large number of business activities as citizens. The overlooking building is carrying a large amount of commercial information because of this too, utilized for the shows of various kinds of commercial advertisements, and it becomes the support body that various kinds of commercial information competitively fought for. The wanton establishment of these advertisements and frequent pile have changed the original form of the building progressively , and influenced the view order and characteristic of the urban street. According to the current confusion situation, regarding information carrier adhering to the building as the research object and basing on relevant city management regulation, This article probe into the effective way and method of integrated design of information carrier adhering to building and the building.This article introduces Dr. Zhou Zheng Nan's argumentation that " information adhering to the building ", define the concept that" information carrier adhering to the building "; Then sum up negative effect according to information carrier adhering to the building to the overlooking building and to the urban street view, and regarding this as the starting point of this article,Through comparing and analyzing the regulation of outdoor advertisement to some cities in our country, in generality, such as local characteristic, impartibility, workable step, etc. and concrete measure to the relevant regulation of all parts, we can form a basic understanding; And, regard this as the foundation of studied further.The fourth part of this article puts forward the train of thought of integrated design. This train classifies "information carrier adhering to the build" as design elements, and probes into integrated design method of it and single building separately: method of definite position, method of definite form and method of combination; Then, this train probes into integrated design method of it and colony's building , that bases on the cognitive design method: method of rhythm controls,method of node outstanding, and that aims at the design method to protect: method of protect original, method of repairing and method of renewal.Finally, this article makes the following conclusion: First of all, how to coordinate information carrier adhering to the building and architecture, and view of the street, this needs concern and participation in many aspects. It is not managed by a certain department, and is not depend on design for professional only, but needs coordinate and cooperate from more and more people, including the businessman, the client, the citizen and so on; Secondly, because of the replacement and stylish of information carrier adhering to the building ,and because there are different design subject in different stages, it is not easy to solve this question . So, what this article emphasized is a kind of control design, but not the one that make a verdict, the only design, and it is a lasting control course. The focal point of this article lies in putting forward the control design method to cooperate with the city management regulation, thus contributes to keeping the organic order of the view of the street , even more, extend the local characteristic of the view of the street. |