Research On The Strategic Development Of Bengbu College

Presently, the various divisions of higher education all cross the world are adopting the high standards of excellent curriculum and teaching materials to satisfy the high expectance of society to train well-qualified graduates and prepare them for their corresponding roles of work in the real world. In China, although the research strategy remains an open question, it has sprouted up large numbers of application-oriented colleges and universities which are developing in strong relations with society. As a result, higher education in China has become more easily accessible and is subsequently seen as a fundamental route for the new generation of students. Furthermore, it breaks the traditional view of elitist education whereby only a small fraction of students are granted the privilege of enrolling in higher education. Consequently, new colleges and universities are forced to make the difficult decision between following the trail of the other institutions, and making its own path to find solutions better suited for them.In this paper, we shall use the strategic management theory with Bengbu College as an example, to analyse five main points of:internal and external environment, organizational structure and boundaries, competitiveness, resourced-base view, and strategic innovation. In addition, the paper conducts research on the development of Bengbu College by applying the SWOT-CLPV Theory and other theories of relevance such as the WO Theory. The optimal WO Theory makes use of external opportunities to overcome any internal disadvantage. It adopts the matrix organizational structure as well as the diversity education strategy. The WO Theory calculates organizational boundaries and networks with colleges of similar classifications as well as ones of different categories to form a well-diversified, multi-path resource-sharing strategy. The key innovative idea behind this strategy is to establish a comprehensive performance-based evaluation system which takes into account the true abilities of undergraduate students.