Development Strategy Of Hunan Economic Management College

Since the 90's, our higher vocational education has obtained rapiddevelopment. Hunan Economic Management Professional Institute hasheld the development opportunity and obtained the unprecedented result.However, at present our institute is facing the force competition fromdomestic ordinary university and the institute managed by the people aswell as the similar higher professional institute. So it is essential toimplements the strategic management.This article is precisely embarks from the above background, closelylinks to the reality which the Hunan Economy Management ProfessionalInstitute develops, adopts method which the theory and the practiceunifies, has with emphasis adopted the enterprise strategy managementSWOT analysis method, has carried on a more detailed analysis to theHunan economy management professional institute's internal andexternal environment, summarized the superiority and the inferioritywhich the institute develops as well as the opportunity and the threatwhich faces, has formulated the feasible strategic target and the strategicmeasure. Entire divides into "the introduction', "the correlation theoriesoutline", "the quality development present situation analysis", "theexternal environment analysis", "internal condition analysis", "thestrategic target", "the strategic measure", "the conclusion and theforecast" and so on eight chapters, has utilized the management science,the enterprise strategy management and the education administrationtheory fully, theoretically elaborated the institute develops the idea, the guiding ideology, the strategic target, the strategic localization and so onthe major issue. And proposed the corresponding practicality directive,proposed specially takes seven grand strategy measures for therealization strategic target.Through the research this article, on the one hand, make the theorydiscussion for the Hunan Economy Management Professional Institute;on the other hand, also hoped that it can provide the reference opinion forthe institute high level leader when the strategic concept and the concreteplan in the future.