Higher Strategic Management Research

The governance is one of the key issues for development of higher education. A best institution must have the best governance; the best governance is a necessary condition for achieving high quality of teaching and research. The rapid development of China's cause of modernization and the trend of massive higher education provides lots of unprecedented opportunities for China's higher education institutions (HEIs), the establishment and improvement of the socialist market economy as well as the trend of internationalization of higher education also challenging China's HEIs to the fierce competitions of resources. To implement the strategic management through the planning and implementation of developmental strategy, optimize and make best uses of all kinds of resources, and create the core competences and sustainable competitive advantages, have become an effective approach for China's HEIs to realize their new spanned development.Strategic Management in HEIs is the overall management of its educational activity through the planning and implementation of their strategies, it aims at the institutional development according to the national and local economic and social background, and it includes strategic planning and strategic implementation. Strategic planning includes strategic analysis, mission and goal statement, strategic choices and planning. Strategic implementation includes resource planning and allocation, corporate structure reorganization and business process reengineering, monitoring and adjusting.Strategic choice and planning is the key issue of the strategic management in HEIs. In order to achieve their new spanned development, during their strategic choices and planning processes, it is practicable for China's HEIs to create their core competences with implementing the characteristic strategy, to establish their institutional image with applying the collegiate identity system strategy, to improve their educational quality with applying the quality-oriented strategy, to form their comparative and integrated advantages of disciplines through the strategy of discipline-with-advantages development and discipline integration, to strengthen and improve their faculty members and administrators on the basis of human resource strategy, to improve their recruitment of freshmen and employment of graduates with implementing themarketing strategy.To promote practical and effective strategic management according to the contemporary situation, China' HEIs should pay more attention to scientificpositioning for identity of its strategic vision, and mission statement for strength its strategic goals; to provide technical support with building the hard environment through the establishment of R&D department, the policy and institutional research, and the establishment of computing administrative database and information processing system; it may also to create its drives with developing the soft environment through the improvement of strategic thinking and managerial skills of administrators, the construction of corporate culture environment, and the consideration of the comments from the stakeholder such as faculty members and students.